In our team, we have been working hard to market the upcoming Summer Camp in our new office in San Miguel.

Today was a sad one for us all in the team; we didn’t get enough inscriptions to open the summer camp.

Elemental is a new startup, which doesn’t even have a year to its name. This failure was a necessary one in order for us to reevaluate what went well, what went wrong, and how we can improve. My biggest takeaway from this experience was that it’s dangerous to copy and paste any model or program, even if it’s within the same city. We were trying to copy our model and its successful tactics from the original office in Sopocachi to the new office in San Miguel. It was necessary to change our marketing strategy because we were in new territory, and more importantly, dealing with a different customer market. Many organizations, in an attempt to increase their branding and reputation, expand across borders (nationally and internationally) without evaluating their current program. I’m learning a lot about how startups work, and the many struggles that they face as they enter a new market.